We are nearing the end of the second decade of the 21st century, and if you have not yet found your way in the digital world, you are being left behind. Job seekers, employers, news, research, teaching, and learning are all found on the Internet. Many people do their banking and bill paying online, and haven’t stepped foot in a clothing store in years.

Newspapers and magazines have all but disappeared. While I miss walking through a bookstore and browsing good reads, it is faster and easier to order online. There is information overload because we can access just about anything we want via the Internet. Smartphones are both huge time savers and time wasters.

Did you know that the current smartphones have more power capability than the Apollo spacecraft? How would you like to take a trip into space using only your smartphone? The idea puts technology’s abilities into perspective and is why you need to have an online presence. The world has changed.

Social media is the way people communicate, advertise, promote and sell. It is the 21st century way of connecting. If you are not using social media to communicate and connect, you might as well live in a cave or the grounded shell of a spacecraft.

I know some people are uncomfortable with the openness of social media like Facebook, Twitter, LinkedIn, YouTube and Pinterest. However, social media is an easy way to Be Found, Be Seen and Be Known.

You should have a website. If you have a business and no website, you risk not getting known. People can’t easily find what isn’t online. A website lets you promote yourself whether for jobs, popularity or expertise.

Remember the popular kids in school? It doesn’t matter when you graduated high school–10, 30, 50 years ago–I’ll bet you remember who the popular kids were. It has held true through the test of time that we remember the popular kids because they were known.

People make assumptions about others within 10 seconds of meeting face-to-face based on body language, style, dress, height, weight, and even shoes. However, since it is harder to make an immediate assessment based on what one can see about a person online, it is vital that your online presence speaks to who and what you are.

Marketing as we know it has changed drastically in the past ten years. It is no longer the three P’s and a D – product, pricing, promotion and distribution. Now it is about being a personality online. People want to see you, hear you and connect with you. The best way to do that now is to make your presence known online.

People look for everything on the Internet. If you cannot be found within the first page of the search results, it is as if you don’t exist. People are only going to spend a few seconds looking. If they don’t find you, you’ve lost a potential client.

The world has gone digital and there is no escaping it. If you don’t know where to start to build your online presence, call or email me, sign up on my website, connect on social media. I can help you develop your best-self online so you can Be Found, Be Seen and Be Known.

By making yourself known and building a following, you will be sought out by people who want and need your expertise and the services or products you have to offer.

Brad Paisley says, “Every day is a revolution, Welcome to the Future.”

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